Germany: top active social media platforms in 2018

This statistic illustrates the results of a survey about the most active social media platforms in Germany in the second and third quarters of 2018. The most used social media platform in Germany was YouTube at 76 percent, close followed by WhatsApp at 75 percent. On the opposite side, Vibe is used by four percent of respondents.

Leading active social media platforms in Germany in 2018

Share of respondents
YouTube76%
Whatsapp75%
Facebook63%
FB Messenger37%
Instagram33%
Pinterest21%
Skype19%
Twitter19%
Snapchat14%
Xing11%
Linkedin10%
Twitch9%
Tumblr7%
Reddit6%
Wechat5%
Viber4%
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Sources

Release date

February 2019

Region

Germany

Survey time period

Q2 and Q3 2018

Age group

16-64

Special properties

German internet users

Supplementary notes

* Figures present users' owned claimed/reported activity.
Data have been re-based to show total national penetration.
Figures from Q2 and Q3 2018.

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