Try our corporate solution for free!
(212) 419-8286

Germany: top active social media platforms in 2019

WhatsApp was the leading actively used social media platform in Germany in 2019. 79 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website.

Delivering the message

For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. WhatsApp was the most used messaging and communication app in Germany, in terms of daily active users who had downloaded the app from the Google Play Store. As of October 2020, almost 6.07 million users were messaging on WhatsApp every day. In the same month, almost 602,000 Android device users downloaded the app from the Google Play Store.

Personal data

While Facebook is extremely popular in European countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the majority of German internet users did not think their personal data was safe online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

Leading active social media platforms in Germany in 2019

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020



Survey time period

Q3 2019

Age group


Special properties

German internet users

Supplementary notes

* Figures present users' owned claimed/reported activity.
Data have been re-based to show total national penetration.
Figures from Q2 and Q3 2018.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Internet usage in Germany"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.