Reasons for downloading mobile apps according to smartphone users in the United States as of summer 2016

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Percentage of respondents
Had a specific task, thought app would help37.3%
Friend's recommendation31%
Ad for app looked interesting20.2%
Googled something, app looked like a good answer13.5%
App was featured by Apple or Google so must be good13%
Was a customer of the company, wanted to get service on mobile10.8%
Other2.6%
Complete Source Details
Tableau Software
About This Statistic

This statistic shows a selection of popular reasons for downloading a mobile app according to smartphone users in the United States in summer 2016. During the survey period, it was found that 31 percent of survey respondents had downloaded an app because because of a friend's recommendation.

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