Reasons for downloading mobile apps according to smartphone users in the United States as of summer 2016

U.S. smartphone app download motivation 2016 This statistic shows a selection of popular reasons for downloading a mobile app according to smartphone users in the United States in summer 2016. During the survey period, it was found that 31 percent of survey respondents had downloaded an app because because of a friend's recommendation.
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Percentage of respondents
Had a specific task, thought app would help37.3%
Friend's recommendation31%
Ad for app looked interesting20.2%
Googled something, app looked like a good answer13.5%
App was featured by Apple or Google so must be good13%
Was a customer of the company, wanted to get service on mobile10.8%
Other2.6%
Percentage of respondents
Had a specific task, thought app would help37.3%
Friend's recommendation31%
Ad for app looked interesting20.2%
Googled something, app looked like a good answer13.5%
App was featured by Apple or Google so must be good13%
Was a customer of the company, wanted to get service on mobile10.8%
Other2.6%

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Description Source More information
This statistic shows a selection of popular reasons for downloading a mobile app according to smartphone users in the United States in summer 2016. During the survey period, it was found that 31 percent of survey respondents had downloaded an app because because of a friend's recommendation.
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Release date
September 2016
Region
United States
Survey time period
early summer 2016
Number of respondents
3,005 respondents

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