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| Percentage of respondents | |
|---|---|
| Had a specific task, thought app would help | 37.3% |
| Friend's recommendation | 31% |
| Ad for app looked interesting | 20.2% |
| Googled something, app looked like a good answer | 13.5% |
| App was featured by Apple or Google so must be good | 13% |
| Was a customer of the company, wanted to get service on mobile | 10.8% |
| Other | 2.6% |
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Complete Source Details
This statistic shows a selection of popular reasons for downloading a mobile app according to smartphone users in the United States in summer 2016. During the survey period, it was found that 31 percent of survey respondents had downloaded an app because because of a friend's recommendation.
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