Luxury consumers: social media usage in the UK and Europe 2014

This statistic displays what luxury goods consumers use social media for when browsing or gathering ideas related to luxury purchases in the UK and Europe, according to a Deloitte survey conducted in November and December 2014. In Europe, luxury consumers tended to look at trusted comments and recommendations about products more than UK consumers.

Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014

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Release date




Survey time period

November and December 2014

Number of respondents


Age group

18 years and older

Special properties

All with yearly household income (before tax) of at least 100,000 GBP/EUR or CHF150K

Supplementary notes

* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number for each country not given).

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Statistics on "Social media usage in the European Union (EU)"

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