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Digital Market Outlook: social media advertising revenue in European countries 2018

Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)

Digital Market Outlook: social media advertising revenue in European countries 2018 This statistic presents an overview of social media advertising revenues in selected countries in Europe in 2018. According to the estimate, the United Kingdom (UK) will have by far the highest social media ad revenues of all European markets considered, reaching approximately 2.3 billion U.S. dollars by the end of 2018. Germany and France are forecast to rank second and third highest with regard to social media ad revenues, with approximately less than a third of the UK's social media ad revenues each, at one billion million U.S. dollars and 743 million U.S. dollars, respectively. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)

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This statistic presents an overview of social media advertising revenues in selected countries in Europe in 2018. According to the estimate, the United Kingdom (UK) will have by far the highest social media ad revenues of all European markets considered, reaching approximately 2.3 billion U.S. dollars by the end of 2018. Germany and France are forecast to rank second and third highest with regard to social media ad revenues, with approximately less than a third of the UK's social media ad revenues each, at one billion million U.S. dollars and 743 million U.S. dollars, respectively. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
April 2018
Region
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
2017
Special properties
Figures are estimates
Supplementary notes
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.
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