In 2021, the United Kingdom (UK) was forecast to see the highest social media advertising revenue out of all European markets. With an estimated nine billion U.S. dollars in revenue, the UK was projected to report higher figures than its five closest competitors combined.
What are the benefits of social media advertising?
Social media advertising has become one of the most popular digital marketing tools worldwide. As social networks and photo-sharing platforms such as Facebook and Instagram are being used by billions of potential customers every day, marketing professionals from various industries now tap into the vast potential of these channels to promote brands and businesses. According to a global survey, increased exposure and traffic are considered the main advantages of using social media for marketing purposes. For these and many other benefits, social advertising expenditure in Europe continues to increase at a rapid pace.
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed. Social media advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees. Further information on methodology can be found here. Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Statista. (October 26, 2021). Social media advertising spending in selected countries in Europe in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/461963/social-media-advertising-revenue-countries-digital-market-outlook-europe/
Statista. "Social media advertising spending in selected countries in Europe in 2021 (in million U.S. dollars)." Chart. October 26, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/461963/social-media-advertising-revenue-countries-digital-market-outlook-europe/
Statista. (2021). Social media advertising spending in selected countries in Europe in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/461963/social-media-advertising-revenue-countries-digital-market-outlook-europe/
Statista. "Social Media Advertising Spending in Selected Countries in Europe in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/461963/social-media-advertising-revenue-countries-digital-market-outlook-europe/
Statista, Social media advertising spending in selected countries in Europe in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/461963/social-media-advertising-revenue-countries-digital-market-outlook-europe/ (last visited May 25, 2022)