Social video platform TikTok made significant gains in popularity in the Netherlands between 2020 and 2022. In 2022, there were approximately three million TikTok users in the Netherlands, up from 1.7 million in the previous year. The user group aged 20 to 24 years accounted for the biggest share of TikTok users with approximately 695,000 users in 2022.
Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s)
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Statistics on Social media usage in the Netherlands
Overview
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Leading platforms
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- Basic Statistic Netherlands market share of leading social media websites 2022
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Social media activities
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- Basic Statistic Online social network activities in the Netherlands 2019, by age group
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Demographics preferences
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- Premium Statistic Social media platform reach among teens in the Netherlands 2019, by gender
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- Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
- Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
Mobile social
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- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
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- Premium Statistic Leading iPad social apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by downloads
- Basic Statistic TikTok users in the Netherlands 2021-2022, by age group
Facebook
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Instagram
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- Premium Statistic Netherlands Instagram users 2022, by age and gender
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- Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based food influencers on Instagram 2019
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Social media advertising
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- Premium Statistic Digital Market Outlook: social media ad spend in Netherlands 2017-2026, by device
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- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic New brand discovery channels in the Netherlands 2021
- Basic Statistic Main online channel for brand research in the Netherlands 2021
- Premium Statistic Leading brands on Twitter in the Netherlands 2021
- Premium Statistic Leading brands on YouTube in the Netherlands 2021
Further related statistics
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- Most popular Hungarians on TikTok 2020, by number of videos
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- TikTok penetration worldwide 2019, by region
- TikTok video content reach among U.S. internet users 2019
- TikTok annual installs 2017-2021
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- TikTok user ratio in the U.S. 2020, by income
- Most popular creators on TikTok in Poland 2019, by fans
- Length of time TikTok users have used the app for in Poland 2021
- Most popular types of content on TikTok in Poland 2021
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Statistics
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Newcom. (January 31, 2022). Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/
Newcom. "Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s)." Chart. January 31, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/
Newcom. (2022). Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/
Newcom. "Number of Tiktok Users in The Netherlands from 2021 to 2022, by Age Group (in 1,000s)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/
Newcom, Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s) Statista, https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/ (last visited March 25, 2023)
Number of TikTok users in the Netherlands from 2021 to 2022, by age group (in 1,000s) [Graph], Newcom, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1225413/tiktok-users-netherlands-by-age-group/