Most important travel information sources in Denmark in 2015

This statistic shows the travel information sources that residents of Denmark considered to be the most important when making holiday plans in 2015. Based on figures from the European Commission, recommendations of friends, colleagues or relatives were the most considered sources for 49 percent of respondents, while 13 percent contacted travel agencies or tourism offices.

Which of the following information sources do you think are most important when you make a decision about your travel plans?

Share of respondents
Personal experience 35%
Recommendations of friends, colleagues or relatives 49%
Paid for guidebooks and magazines 11%
Websites collectiong and presenting comments, reviews and ratings from travellers 23%
Websites run by service provider or by destination 21%
Social media sites 8%
Travel agencies/ Tourism offices 13%
Newspaper, radio, TV 13%
Total websites 39%
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Release date

March 2016



Survey time period

January 2016

Age group

Method of interview

Telephone interview

Supplementary notes

* Total survey respondents in Europe.

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Statistics on "Tourism in Denmark"

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