Preferred digital multi-channel retailer access of digital buyers in Brazil as of August 2014

Preferred digital retailer access in Brazil 2014 This statistic gives information on the preferred methods used by digital buyers in Brazil to research and purchase products from multichannel retailers as of August 2014. During the survey, it was found that ten percent of digital buyers in the United States preferred to buy online retail products via smartphone.
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Researching productsPurchasing products
Online via computer/laptop52%55%
Online via smartphone (browser or app)17%10%
In a physical store13%24%
Via catalog (by calling or ordering via email)10%4%
Online via tablet (browser or app)8%7%
Researching productsPurchasing products
Online via computer/laptop52%55%
Online via smartphone (browser or app)17%10%
In a physical store13%24%
Via catalog (by calling or ordering via email)10%4%
Online via tablet (browser or app)8%7%
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Description Source More information
This statistic gives information on the preferred methods used by digital buyers in Brazil to research and purchase products from multichannel retailers as of August 2014. During the survey, it was found that ten percent of digital buyers in the United States preferred to buy online retail products via smartphone.
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Release date
March 2015
Region
Brazil
Survey time period
July 31 and August 10, 2014
Number of respondents
1,070 respondents
Special properties
Digital buyers
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
Retailers that have physical stores and an online presence (site/app).

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