Canada: sport team brand recall 2015

This statistic shows the responses to a survey about Canadian professional sport brands in Canada as of May 2015. During the reported period, 23.2 percent of respondents stated that the Montreal Canadiens hockey team was among the first 3 Canadian sports teams to come to mind.

Brand recall of Canadian professional sport teams among sports fans as of May 2015

Characteristic	Share of respondents
Montreal Canadiens (NHL)	23.2%
Toronto Maple Leafs (NHL)	18.69%
Vancouver Canucks (NHL)	9.42%
Toronto Blue Jays (MLB)	7.22%
Toronto Raptors (NBA)	5.17%
Ottawa Senators (NHL)	4.95%
Edmonton Oilers (NHL)	4.91%
Calgary Flames (NHL)	4.87%
Winnipeg Jets (NHL)	3.09%
Saskatchewan Roughriders (CFL)	2.8%

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Release date

July 2015

More information

Region

Canada

Survey time period

April 26 to May 6, 2015

Number of respondents

2,700 respondents

Special properties

Canadian cities hosting professional sports teams

Method of interview

Online survey

Supplementary notes

Question: Thinking of all the five major sports leagues in Canada, regardless of the one you follow the most, what are the first 3 Canadian teams that pop into your mind?
Participants are qualified fans of any of the professional sports leagues. No quotas were set for the leagues as the proportion of fans for each sports league fell naturally.
A Sports Fan is defined as someone who has done at least one of the following in the past 12 months: attended a game, purchased merchandise for personal use, watched at least half of a live game on TV or web stream

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