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Leading FMCG brands' household penetration rate in Spain 2019

This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in Spain in 2019. That year, El Pozo was the FMCG brand with the highest penetration rate in Spain, with 76.8 percent of households buying the brand. Coca-Cola and Compofrio ranked in second and third place, with penetration rates of 74.5 percent and 70.3 percent, respectively.

Household penetration rate* of leading fast moving consumer goods (FMCG) brands in Spain in 2019

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Release date

June 2020



Survey time period


Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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