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Household penetration rate* of leading fast moving consumer goods (FMCG) brands in Spain in 2017
Leading FMCG brands' household penetration rate in Spain 2017
This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in Spain in 2017. That year, El Pozo was the FMCG brand with the highest penetration rate in Spain, with 78.5 percent of households buying the brand. Coca-Cola and Compofrio ranked in second and third place, with penetration rates of 76.1 percent and 74 percent, respectively.
Household penetration rate* of leading fast moving consumer goods (FMCG) brands in Spain in 2017
Household penetration rate*
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Source

Release date

May 2018

Region

Spain

Survey time period

2017

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

Leading FMCG brands' household penetration rate in Spain 2017
This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in Spain in 2017. That year, El Pozo was the FMCG brand with the highest penetration rate in Spain, with 78.5 percent of households buying the brand. Coca-Cola and Compofrio ranked in second and third place, with penetration rates of 76.1 percent and 74 percent, respectively.
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