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Ranking of the most valuable food brands worldwide 2018
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Ranking of the most valuable food brands worldwide 2018
Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
by Jan Conway,
last edited
Sep 27, 2018
This statistic displays a ranking of the most valuable food brands worldwide as of 2018. Ranked first was Nestlé, valued at roughly 19.37 billion U.S. dollars that year. Danone ranked second with a global brand value of 9.1 billion U.S. dollars.
Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
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by Jan Conway,
last edited
Sep 27, 2018
This statistic displays a ranking of the most valuable food brands worldwide as of 2018. Ranked first was Nestlé, valued at roughly 19.37 billion U.S. dollars that year. Danone ranked second with a global brand value of 9.1 billion U.S. dollars.
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- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The source does not provide a publication date, the date given is the date of access.
Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography".
Additional methodology is made available by the source.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The source does not provide a publication date, the date given is the date of access.
Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography".
Additional methodology is made available by the source.
Other statistics on the topic
Food advertising
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Statistics
- Most valuable food brands in the UK in 2015
- Most valuable French food brands 2015-2017
- Italy: leading growing food companies 2016 based on growth rate
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- Food retail in Canada
- Supermarkets and grocery stores in Canada
- Food shopping behavior in Canada
- Children's food and beverages
- Post Holdings
- Condiments and seasoning consumption in the UK (Kantar Media TGI)
- Biscuit consumption in the UK (Kantar Media TGI)
- Dairy product consumption in the UK (Kantar Media TGI)
- Snack foods in the UK
- Frozen food consumption in Spain (Kantar Media TGI)
Statistics on "Food advertising in the United States"
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Distribution of revenue generated by JCDecaux in 2018, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2018, by client's industry sector
- Distribution of the revenue generated by Publicis Groupe in 2018, by sector
- Distribution of revenue generated by MDC Partners as of 4th quarter 2017, by client industry
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading fast food and QSR related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Distribution of food related TV advertising spending in the United States in 2017, by category
- Distribution of food related advertising spending on Black-targeted TV in the United States in 2017, by category
- Distribution of food related advertising spending on Spanish-language TV in the United States in 2017, by category
- Advertising spending on selected restaurant brands on Spanish language TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected restaurant brands on Black-targeted TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected packaged food and beverage brands on Spanish-language TV in the United States in 2017 (in million U.S. dollars)
- Advertising spending on selected packaged food and beverage brands on Black-targeted TV in the United States in 2017 (in million U.S. dollars)
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars)
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2018 (in million U.S. dollars)
- Brand and marketing investment of Unilever worldwide from 2014 to 2018 (in million euros)
- Advertising and media expenditure of General Mills worldwide from 2014 to 2019 (in million U.S. dollars)
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2018 (in million U.S. dollars)
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product category
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Most valuable food brands in the United Kingdom (UK) in 2015 (in million U.S. dollars)
- Most valuable French food brands in 2015 to 2017, by brand value (in million U.S. dollars)
- Leading food companies with growing revenues in Italy in 2016, based on growth rate*
- Sales revenue generated by Colombina in 2017 and 2018, by region (in billion Colombian pesos)
- Household penetration and consumer awareness of Premier Foods brands in the United Kingdom (UK) in 2016
- EBITDA generated by Colombina from 2012 to 2018 (in billion Colombian pesos)
- Sales revenue generated by Colombina in 2017 and 2018, by business segment (in billion Colombian pesos)
- Net sales generated by food manufacturing company Colombina from 2012 to 2018 (in trillion Colombian pesos)
- Instant noodle market share of Paldo based on sales revenue in South Korea from 2014 to 2016
- Instant noodle market share of Samyang based on sales revenue in South Korea from 2014 to 2016
- Leading food brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))
- Instant noodle market share of Nongshim based on sales revenue in South Korea from 2014 to 2016
- Leading food brands ranked by consumer reach in Spain in 2017 (in million Consumer Reach Points*)
- U.S. population: Most used brands of sour cream from 2011 to 2018
- Snacks market distribution in Mexico in 2016, by brand
- Most used instant curry brands in South Korea as of March 2018
- Household penetration rate of leading food brands in Spain in 2016
- Leading snack food brands ranked by BrandIndex Index score in the United Kingdom (UK) from July 2017 to June 2018
- Net profit generated by Colombina from 2012 to 2018 (in billion Colombian pesos)
- Number of consumers who support a ban on advertising of food and drinks containing non-sugar sweeteners to children in Canada as of August 2017
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