- Consumer Goods & FMCG›
- Food & Nutrition›
Ranking of the most valuable food brands worldwide 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Ranking of the most valuable food brands worldwide 2018
Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
This statistic displays a ranking of the most valuable food brands worldwide as of 2018. Ranked first was Nestlé, valued at roughly 19.37 billion U.S. dollars that year. Danone ranked second with a global brand value of 9.1 billion U.S. dollars.
Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
| Brand value in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Brand value in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic displays a ranking of the most valuable food brands worldwide as of 2018. Ranked first was Nestlé, valued at roughly 19.37 billion U.S. dollars that year. Danone ranked second with a global brand value of 9.1 billion U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The source does not provide a publication date, the date given is the date of access.
Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography".
Additional methodology is made available by the source.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
-
The source does not provide a publication date, the date given is the date of access.
Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography".
Additional methodology is made available by the source.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Tyson Foods
- 42 page/s
- English
- pptx
- Detailed references
Everything On "Tyson Foods " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Food advertising in the United States"
- Industry advertising spending
The most important statistics
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. grocery stores ad spend 2010-2019
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. groceries and related products wholesale ad spend 2010-2019
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. canned fruits, vegetables, preserves, jams, and jellies ad spend 2010-2019
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. canned, frozen, and preserved food specialties ad spend 2010-2019
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Distribution of revenue generated by JCDecaux in 2017, by sectorJCDecaux revenue 2017, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2018, by client's industry sectorOmnicom Group's revenue 2014-2018, by industry sector
- TV food advertsing
The most important statistics
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Leading fast food and QSR related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised fast food & QSR brands on TV in the U.S. in Q4 2018, by ad count
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q4 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Leading brands
The most important statistics
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)Ranking of the most valuable food brands worldwide 2018
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)McDonald's: brand value 2006-2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)Coca-Cola: brand value 2006-2018
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)Most valued beer brands worldwide 2018
- Leading advertisers
The most important statistics
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars) Nestle: ad spend in the U.S. 2013-2017
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)Danone: ad spend in the U.S. 2011-2017
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars) Kellogg: ad spend in the U.S. 2009-2017
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2017 (in million U.S. dollars)Advertising expenditure of The Kraft Heinz Company 2014-2017
- Brand and marketing investment of Unilever worldwide from 2014 to 2018 (in million euros)Marketing spending of Unilever 2014-2018
- Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)Ad and media spend of General Mills worldwide 2014-2018
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2018 (in million U.S. dollars) Hershey Company's advertising spending 2008-2018
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Hershey's advertising spending in the U.S. 2012-2017
- Effectiveness and consumer perception
The most important statistics
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product categoryInfluence of WOM on purchase decisions in the U.S. in 2017, by category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product categoryInfluence of in-store promotions on purchase decisions in the U.S. 2017, by category
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product categoryInfluence of online advertising on purchase decisions in the U.S. 2017, by category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product categoryInfluence of direct mail on purchase decisions in the U.S. 2017, by category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industryU.S. consumer willingness to buy from companies using online personalization 2017
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industryU.S. consumer willingness to buy from companies using offline personalization 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most valuable French food brands 2015-2017
- Most valuable food brands in the UK in 2015
- Italy: leading growing food companies 2016 based on growth rate
- Colombina: sales revenue 2016-2017, by region
- Household penetration and consumer awareness of Premier Foods brands UK 2016
- Colombina: net profit 2012-2017
- Colombina: EBITDA 2012-2017
- Colombina: sales revenue 2016-2017, by segment
- Market share of Samyang in South Korea 2014-2016
- Leading food brands by penetration rate Spain 2016
- Leading food brands in Spain 2017
- Market share of Nongshim in South Korea 2014-2016
- Colombina: sales revenue 2012-2017
- U.S. leading food brands 2015, based on CRP
- Mexico: snacks market share 2016, by brand
- Important factors in choosing food products and brands in Canada 2015
- Consumer view of food brands since the 'horsemeat scandal' in Great Britain 2013
- Most indispensable food brands in the Netherlands 2015
- Market share of Paldo in South Korea 2014-2016
- Known brands for cat food in the U.S. 2017
Studies
- Food advertising in the United States
- Increasing disparities in unhealthy food advertising targeted to Hispanic and Black youth
- Trends in Television Food Advertising to Young People: 2016 Update
- F.A.C.T.S. 2017
- Nestlé
- Food retail in Canada
- Supermarkets and grocery stores in Canada
- Food shopping behavior in Canada
- Children's food and beverages
- Post Holdings
- Ranking ABAD Nielsen 2017 – ano base 2016
- Breakfast cereal consumption in the UK
- Dessert consumption in the UK (Kantar Media TGI)
- Condiments and seasoning consumption in the UK (Kantar Media TGI)
- Biscuit consumption in the UK (Kantar Media TGI)
Statistics on "Food advertising in the United States"
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Distribution of revenue generated by JCDecaux in 2017, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2018, by client's industry sector
- Distribution of the revenue generated by Publicis Groupe in 2018, by sector
- Distribution of revenue generated by MDC Partners as of 4th quarter 2017, by client industry
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading fast food and QSR related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars)
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2017 (in million U.S. dollars)
- Brand and marketing investment of Unilever worldwide from 2014 to 2018 (in million euros)
- Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2018 (in million U.S. dollars)
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product category
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Most valuable French food brands in 2015 to 2017, by brand value (in million U.S. dollars)
- Most valuable food brands in the United Kingdom (UK) in 2015 (in million U.S. dollars)
- Leading food companies with growing revenues in Italy in 2016, based on growth rate*
- Sales revenue generated by Colombina in 2016 and 2017, by region (in billion Colombian pesos)
- Household penetration and consumer awareness of Premier Foods brands in the United Kingdom (UK) in 2016
- Net profit generated by Colombina from 2012 to 2017 (in billion Colombian pesos)
- EBITDA generated by Colombina from 2012 to 2017 (in billion Colombian pesos)
- Sales revenue generated by Colombina in 2016 and 2017, by business segment (in billion Colombian pesos)
- Instant noodle market share of Samyang based on sales revenue in South Korea from 2014 to 2016
- Household penetration rate of leading food brands in Spain in 2016
- Leading food brands ranked by consumer reach in Spain in 2017 (in million Consumer Reach Points*)
- Instant noodle market share of Nongshim based on sales revenue in South Korea from 2014 to 2016
- Net sales generated by food manufacturing company Colombina from 2012 to 2017 (in trillion Colombian pesos)
- Leading food brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))
- Snacks market distribution in Mexico in 2016, by brand
- Important factors in choosing food products and brands in Canada as of June 2015
- Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same?
- Top 10 most indispensable food brands in the Netherlands in 2015*
- Instant noodle market share of Paldo based on sales revenue in South Korea from 2014 to 2016
- Which of the following brands for cat food do you know, even if only by name?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.