Marketing spending of Unilever 2014-2018

Unilever’s brand investment worldwide stood at 7.16 billion euros in 2018. With the exception of 2015 when Unilever spent around eight billion euros on marketing, the company has kept its global promotional budget relatively steady, ranging from 7.1 to 7.7 billion euros (approximately 8.1 to 8.7 billion U.S. dollars) per year.

Unilever advertising

  The consumer goods giant made its way to the ranking of the largest advertisers worldwide in 2017, behind names such as Procter & Gamble and L’Oréal. On a global scale Unilever was said to have spent 8.5 billion dollars on advertising in media. It was also featured on the list of most creative advertisers, claiming the seventh spot, directly behind Volkswagen – a company known for running imaginative commercials and ads.
In the United States alone, Unilever spent approximately 1.36 billion U.S. dollars on advertising in 2017. Its flagship brand, Dove, ranked among the most advertised personal care brands in the country that year, with expenditures reaching 168 million U.S. dollars2. Unilever is known for investing heavily in TV advertising in the United States – close to half of their total ad spend amount recorded in 20173. Therefore, it comes as no surprise that Unilever appears in rankings of leading TV advertisers in the United States.

Brand and marketing investment of Unilever worldwide from 2014 to 2018

Investment in million euros
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019



Survey time period

2014 to 2018

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetic brands: Unilever"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.