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Important aspects in choosing an easy access savings account in the UK in 2014

This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.

Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014

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Source

Release date

January 2015

Region

United Kingdom

Survey time period

June 2014

Number of respondents

2,277 respondents

Age group

16 years and older

Special properties

respondents holding at least one easy access account

Method of interview

Online survey

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Statistics on "Individual savings accounts in the United Kingdom (UK)"

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