Important aspects in choosing an easy access savings account in the UK in 2014
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
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| Share of respondents | |
|---|---|
| Convenience | 22% |
| A market leading interest rate | 21% |
| A reputable provider | 20% |
| Past experience with the provider | 9% |
| Having all accounts in the same place | 9% |
| An interest rate in line with that of main high street providers | 8% |
| Holding savings with main current account provider | 7% |
| A well-known provider | 4% |
Source
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