Important aspects in choosing an easy access savings account in the UK in 2014

Published by Statista Research Department, Jan 17, 2018
This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.

Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014

Share of respondents
Convenience22%
A market leading interest rate21%
A reputable provider20%
Past experience with the provider9%
Having all accounts in the same place9%
An interest rate in line with that of main high street providers8%
Holding savings with main current account provider7%
A well-known provider4%
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Source

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Release date

January 2015

Region

United Kingdom

Survey time period

June 2014

Number of respondents

2,277 respondents

Age group

16 years and older

Special properties

respondents holding at least one easy access account

Method of interview

Online survey

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