Important aspects in choosing an easy access savings account in the UK in 2014

This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.