Important aspects in choosing an easy access savings account in the UK in 2014

Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014

Important aspects in choosing an easy access savings account in the UK in 2014 This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
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Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014

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Share of respondents
Convenience22%
A market leading interest rate21%
A reputable provider20%
Past experience with the provider9%
Having all accounts in the same place9%
An interest rate in line with that of main high street providers8%
Holding savings with main current account provider7%
A well-known provider4%
Share of respondents
Convenience22%
A market leading interest rate21%
A reputable provider20%
Past experience with the provider9%
Having all accounts in the same place9%
An interest rate in line with that of main high street providers8%
Holding savings with main current account provider7%
A well-known provider4%
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This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
Show more
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Individual savings accounts in the United Kingdom (UK)
Individual savings accounts in the United Kingdom (UK)

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Statistics on "Individual savings accounts in the United Kingdom (UK)"
  • Average amounts per account
  • Saving accounts in the United Kingdom
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  • Distribution and usage of ISAs
  • Risks associated with ISAs
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