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Important aspects in choosing an easy access savings account in the UK in 2014
Important aspects in choosing an easy access savings account in the UK in 2014
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
by Statista Research Department,
last edited
Jan 20, 2015
This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
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| Share of respondents | |
|---|---|
| Convenience | 22% |
| A market leading interest rate | 21% |
| A reputable provider | 20% |
| Past experience with the provider | 9% |
| Having all accounts in the same place | 9% |
| An interest rate in line with that of main high street providers | 8% |
| Holding savings with main current account provider | 7% |
| A well-known provider | 4% |
| Share of respondents | |
|---|---|
| Convenience | 22% |
| A market leading interest rate | 21% |
| A reputable provider | 20% |
| Past experience with the provider | 9% |
| Having all accounts in the same place | 9% |
| An interest rate in line with that of main high street providers | 8% |
| Holding savings with main current account provider | 7% |
| A well-known provider | 4% |
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by Statista Research Department,
last edited
Jan 20, 2015
This statistic presents the distribution of factors that were the most important (ranked as important first) to the survey respondents when choosing an easy access savings account in the United Kingdom (UK) as of 2014. The majority of respondents named convenience as one of the top three features they were looking for, with 22 percent suggesting it to be the first most important criterion when choosing an easy access account.
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- Release date
- January 2015
- Region
- United Kingdom
- Survey time period
- June 2014
- Number of respondents
- 2,277 respondents
- Age group
- 16 years and older
- Special properties
- respondents holding at least one easy access account
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2015
More information
- Region
- United Kingdom
- Survey time period
- June 2014
- Number of respondents
- 2,277 respondents
- Age group
- 16 years and older
- Special properties
- respondents holding at least one easy access account
- Method of interview
- Online survey
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Statistics on "Individual savings accounts in the United Kingdom (UK)"
- Average amounts per account
The most important statistics
- Average amount in individual savings accounts (ISAs) in the United Kingdom (UK) in 2017, by type (in GBP)Average subscription in ISAs in the United Kingdom 2017, by type
- Average amount per account in cash individual savings accounts (ISAs) in the United Kingdom (UK) from 2010 to 2017 (in GBP)Average subscription in cash ISAs in the United Kingdom 2010-2017
- Average amount per account in stocks and shares individual savings accounts (ISAs) in the United Kingdom (UK) from 2010 to 2017 (in GBP)Average subscription in stocks and shares ISAs in the United Kingdom 2010-2017
- Average amount per account in junior stocks and shares individual savings accounts (ISAs) in the United Kingdom (UK) from 2012 to 2017 (in GBP)Average subscription in junior stocks and shares ISAs in the United Kingdom 2012-2017
- Average amount per account in junior cash individual savings accounts (ISAs) in the United Kingdom (UK) from 2012 to 2017 (in GBP)Average subscription in junior cash ISAs in the United Kingdom 2012-2017
- Saving accounts in the United Kingdom
The most important statistics
- Anticipated in customer demand for personal savings and deposits products in Europe as of 2014, by countryExpected customer demand for personal savings products in Europe 2014, by country
- Share of families with individual savings accounts (ISA) in the United Kingdom (UK) from summer 2012 to summer 2015Share of families with individual savings accounts in the UK in 2012-2015
- Distirbution of savings account holders with or away from their main banking provider in the United Kingdom (UK) as of June 2014, by account typeSaving accounts held with or away from the main banking provider in the UK 2014
- Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014Important aspects in choosing an easy access savings account in the UK in 2014
- Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account typeSavings accounts opened without shopping around in the UK in 2014
- Share of savings account holders who do not know the interest rate on their account in the United Kingdom (UK) as of 2014, by account typeSavings account holders knowledge of their interest rate in the UK in 2014
- Share of bank saving accounts opened after checking a price comparison website in the United Kingdom (UK) as of 2014, by account typeSavings accounts cost consulted at price comparison website in the UK 2014
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The most important statistics
- Length of time British adults have been using their individual savings cash-only account (ISA) as of 2014*ISA cash-only: duration of use for Great Britain adults in 2014
- Length of time British adults have been using their individual savings cash accounts (ISAs) with stocks and shares as of 2014*ISAs with stocks and shares: duration of use by Great Britain adults 2014
- Length of time British adults used their stocks and shares individual savings accounts (ISAs) as of 2014*Stocks & shares ISAs: duration of use by Great Britain adults 2014
- Total balances in cash savings accounts in the United Kingdom (UK) as of December 2013, by account type (in billion GBP)Total balances in cash savings accounts in the United Kingdom (UK) in 2013
- Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*Reasons to start using stocks & shares ISAs for Great Britain adults 2014
- Do you agree with the statement: I am less willing now to accept risk with savings or investments products ?Decreased willingness to take risk with savings or investments in Great Britain 2014
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- Holders of cash individual saving accounts (ISA) in the United Kingdom population (UK) in 2014, by age groupCash ISA (individual saving account) holders in the United Kingdom (UK) 2014, by age
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- Individual savings cash accounts (ISAs) with some stocks and shares usage in Great Britain in 2014ISA cash, stocks & shares use by Great Britain adults in 2014
- Stocks and shares individual savings accounts (ISAs) use in Great Britain in 2014 Stocks & shares ISA use by Great Britain adults 2014
- Value of savings and investments on individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014ISA cash-only: savings and investments value Great Britain in 2014
- Value of savings and investments on individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014ISAs with stocks and shares: savings and investments worth Great Britain 2014
- Value of savings and investments on stocks and shares individual savings accounts (ISAs) according to Great Britain adults in 2014 Stocks & shares ISAs: savings and investments value for Great Britain adults 2014
- Risks associated with ISAs
The most important statistics
- Risk associated with individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014 Assessment of risk associated with ISA cash-only for Great Britain adults in 2014
- Risk associated with individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014Assessment of risk associated with ISAs with stocks for Great Britain adults 2014
- Risk associated with stocks and shares individual savings accounts (ISAs) according to Great Britain adults in 2014 Assessment of risk associated with stocks & shares ISAs for Great Britain adults 2014
- Risk associated with individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014, by investment historyISA cash-only risk for Great Britain adults in 2014, by prior investments
- Risk associated with individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014, by investment historyISA with shares risks according to Great Britain adults 2014, by prior investments
- Risks associated with stocks and shares individual savings accounts (ISAs) according to Great Britain (GB) adults in 2014, by investment historyStocks & shares ISA risk according to Great Britain adults 2014, by prior investments
- Number of complaints regarding saving accounts in the United Kingdom (UK) from 2009/2010 to 2018/2019Saving accounts related customer complaints in the UK 2009-2019
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Statistics on "Individual savings accounts in the United Kingdom (UK)"
- Average amount in individual savings accounts (ISAs) in the United Kingdom (UK) in 2017, by type (in GBP)
- Average amount per account in cash individual savings accounts (ISAs) in the United Kingdom (UK) from 2010 to 2017 (in GBP)
- Average amount per account in stocks and shares individual savings accounts (ISAs) in the United Kingdom (UK) from 2010 to 2017 (in GBP)
- Average amount per account in junior stocks and shares individual savings accounts (ISAs) in the United Kingdom (UK) from 2012 to 2017 (in GBP)
- Average amount per account in junior cash individual savings accounts (ISAs) in the United Kingdom (UK) from 2012 to 2017 (in GBP)
- Anticipated in customer demand for personal savings and deposits products in Europe as of 2014, by country
- Share of families with individual savings accounts (ISA) in the United Kingdom (UK) from summer 2012 to summer 2015
- Distirbution of savings account holders with or away from their main banking provider in the United Kingdom (UK) as of June 2014, by account type
- Distribution of features ranked as the most important to customers in choosing an easy access savings account in the United Kingdom (UK) as of 2014
- Share of savings accounts opened without any consumer shopping in the United Kingdom (UK) as of 2014, by account type
- Share of savings account holders who do not know the interest rate on their account in the United Kingdom (UK) as of 2014, by account type
- Share of bank saving accounts opened after checking a price comparison website in the United Kingdom (UK) as of 2014, by account type
- Length of time British adults have been using their individual savings cash-only account (ISA) as of 2014*
- Length of time British adults have been using their individual savings cash accounts (ISAs) with stocks and shares as of 2014*
- Length of time British adults used their stocks and shares individual savings accounts (ISAs) as of 2014*
- Total balances in cash savings accounts in the United Kingdom (UK) as of December 2013, by account type (in billion GBP)
- Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*
- Do you agree with the statement: I am less willing now to accept risk with savings or investments products ?
- Do you agree or disagree with the following statements: I save money every month?
- Which of these financial products had you heard of before today?
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- Individual savings cash-only accounts (ISAs) use in Great Britain in 2014
- Individual savings cash accounts (ISAs) with some stocks and shares usage in Great Britain in 2014
- Stocks and shares individual savings accounts (ISAs) use in Great Britain in 2014
- Value of savings and investments on individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014
- Value of savings and investments on individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014
- Value of savings and investments on stocks and shares individual savings accounts (ISAs) according to Great Britain adults in 2014
- Risk associated with individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014
- Risk associated with individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014
- Risk associated with stocks and shares individual savings accounts (ISAs) according to Great Britain adults in 2014
- Risk associated with individual savings cash-only accounts (ISAs) according to Great Britain adults in 2014, by investment history
- Risk associated with individual savings cash accounts (ISAs) with stocks and shares according to Great Britain adults in 2014, by investment history
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