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Ranking of the leading online shops for clothing, apparel and shoes based on revenue in Germany in 2016 (in million euros)

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Leading online shops in the clothing segment ranked by revenue in Germany 2016 This statistic shows the revenues of the most successful online shops in the clothing, apparel and shoes sector in Germany in 2016. In the period of consideration, the online shop of Swedish clothing retailer H&M generated a net revenue of roughly 373 million euros, placing third in the ranking of the top ten clothing and shoes shops in Germany. Zalando and Bonprix placed first and second, generating over 1.1 billion and almost 586 million euros worth of revenue respectively. As of 2016, Zalando had 19.9 active customers, a figure that had kept growing in recent years. This statistic originates from a study conducted in cooperation with the EHI Retail Institute for the eighth time. The study, E-Commerce Market in Germany in 2017, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2016.
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This statistic shows the revenues of the most successful online shops in the clothing, apparel and shoes sector in Germany in 2016. In the period of consideration, the online shop of Swedish clothing retailer H&M generated a net revenue of roughly 373 million euros, placing third in the ranking of the top ten clothing and shoes shops in Germany. Zalando and Bonprix placed first and second, generating over 1.1 billion and almost 586 million euros worth of revenue respectively. As of 2016, Zalando had 19.9 active customers, a figure that had kept growing in recent years. This statistic originates from a study conducted in cooperation with the EHI Retail Institute for the eighth time. The study, E-Commerce Market in Germany in 2017, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2016.
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Release date
October 2017
Region
Germany
Survey time period
2016

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