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Leading sales driving product groups in interactive retail Germany 2016-2020

Published by Evgenia Koptyug, May 20, 2021
Clothing, consumer electronics and computers are the leading three sales drivers in German interactive retail. In 2020, clothing sales in German e-commerce generated almost 16.3 billion euros, which was an increase on the year before.

Leading sales driving product groups in interactive retail in Germany from 2016 to 2020 (in million euros)

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Source

Release date

January 2021

Region

Germany

Survey time period

2016 to 2020

Special properties

Sales figures include VAT, exlude private online market place purchases

Supplementary notes

* Including downloads. According to the source, data for 2018 is a projection.

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