Cosmetic and personal care market sales in Norway 2010-2018

The Norwegian cosmetics market’s sales value increased constantly in recent years, reaching approximately 12.4 billion Norwegian kroner in 2018. This market includes the following product categories: skin care, sun care, hair care, decorative cosmetics, fragrances, and hygiene products. When looking at the development in cosmetics sales in Norway compared to a year earlier, it can be seen that it fluctuated strongly from 2010 to 2018. The Norwegian cosmetics market grew by 1.8 percent in 2018.

 Organic personal care products 

The interest of Norwegian consumers in organic hygiene products seems to have grown a lot in recent years. In fact, the revenue of retail sales of such products amounted to 1.5 million Norwegian kroner in 2011 and increased generally in the following years, reaching 8.5 million Norwegian kroner in 2018.  

 Leading cosmetic companies 

  Among the companies operating in the Norwegian cosmetics, perfume, and hairdressing industry, Vita AS led the revenue ranking. As of April 2020, the Norwegian drugstore chain generated nearly 1.3 billion Norwegian kroner. Vita AS was ahead of the companies L’Oréal Norge AS, Essity Norway AS, and Normal Norge AS.

Sales value of the cosmetics and personal care market in Norway from 2010 to 2018

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Release date

October 2019



Survey time period

2010 to 2018

Supplementary notes

The figures show consumer sales, based on the KLF's (Norwegian Cosmetics Association) internal sales statistics and supplemented with actual and estimated information about the rest of the market (i.e. the sales that bypass KLFs member firms), as well as adjusted for indices of trade. Duty free and internet sales from foreign players are not included. The figures include VAT.

Some figures have been taken from previous publications.

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Statistics on "Cosmetics and personal care industry in Norway"

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