Most popular product categories among online shoppers in Denmark 2018

This survey displays the most popular product categories among online shoppers in Denmark in 2018. During the survey period, it was found that 38 percent of respondents reported buying clothing or footwear items and eight percent purchased children's items.

Most popular product categories among online shoppers in Denmark in 2018

Share of respondents
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Sources

Release date

February 2019

Region

Denmark

Survey time period

2018

Age group

18-79 years

Special properties

12 monthly surveys

Method of interview

Online panel

Supplementary notes

* The figures represent the average results from surveys made between January and December 2017. The category for furniture and home decor represent the average from April to December 2017.

Original survey question: "Which kind of products have you purchased online in the past month?" / "Vilka typer av varor har du handlat på internet den senaste månaden?"

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