Mexico: top-of-mind online retailers during El Buen Fin 2019

When asked to name online brands they associated with El Buen Fin shopping season, around half of digital consumers surveyed in Mexico in 2019 mentioned Liverpool – one of the largest B2C e-commerce companies in the North American country. Approximately 14 percent of respondents cited Mercado Libre.

Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019

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Release date

December 2019



Survey time period

November 26 to December 3, 2019

Number of respondents

800 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "¿Qué marcas se te vienen a la mente cuando piensas en la campaña 'Buen Fin'? Indica todas las marcas/tiendas que conozcas, aunque no hayas comprado en ellas."

El Buen Fin is an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.

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Statistics on "E-commerce in Latin America"

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