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Germany: Top 10 Consumer Electronics online stores

Amazon.de is leading the Consumer Electronics e-commerce market in Germany, with e-commerce net sales of 3976 million U.S. dollars in 2019 generated in Germany, followed by Notebooksbilliger.de with 778 million U.S. dollars. Third place is taken by Otto.de with a revenue of 677 million U.S. dollars. Apple.com is the fourth biggest Consumer Electronics online store in Germany with net sales of 658 million U.S. dollars in 2019.

For more information please visit ecommerceDB.com.

Top online stores in the Consumer Electronics segment in Germany in 2019, by e-commerce net sales

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Sources

In cooperation with
ecommerceDB.com
Release date

March 2021

Region

Germany

Survey time period

2019

Supplementary notes

The e-commerce market category “Consumer Electronics” includes the online sale of consumer electronics, e.g., radios, television sets, MP3 players, stereo systems, and DVD players. The category also includes hardware derived from the field of communications electronics, e.g., desktop computers, laptops, tablets, and smartphones. Well-known and important online stores that focus on these types of equipment are bestbuy.com and amazon.com. Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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Statistics on "E-commerce in Germany"

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