Amazon.de is leading the Consumer Electronics e-commerce market in Germany, with e-commerce net sales of US$ 5,360 million in 2020 generated in Germany, followed by Apple.com with US$ 1,002 million. Third place is taken by Otto.de with a revenue of US$ 945 million. Mediamarkt.de is the fourth biggest Consumer Electronics online store in Germany with net sales of US$ 779 million in 2020.
The e-commerce market category “Consumer Electronics” includes the online sale of consumer electronics, e.g., radios, television sets, MP3 players, stereo systems, and DVD players. The category also includes hardware derived from the field of communications electronics, e.g., desktop computers, laptops, tablets, and smartphones. Well-known and important online stores that focus on these types of equipment are bestbuy.com and amazon.com. Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (September 21, 2021). Top online stores in the Consumer Electronics segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/forecasts/871101/top-online-stores-consumer-electronics-germany-ecommercedb
ecommerceDB.com. "Top online stores in the Consumer Electronics segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar)." Chart. September 21, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/forecasts/871101/top-online-stores-consumer-electronics-germany-ecommercedb
ecommerceDB.com. (2021). Top online stores in the Consumer Electronics segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/forecasts/871101/top-online-stores-consumer-electronics-germany-ecommercedb
ecommerceDB.com. "Top Online Stores in The Consumer Electronics Segment in Germany in 2020, by E-commerce Net Sales (in Million U.S. Dollar)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/forecasts/871101/top-online-stores-consumer-electronics-germany-ecommercedb
ecommerceDB.com, Top online stores in the Consumer Electronics segment in Germany in 2020, by e-commerce net sales (in million U.S. dollar) Statista, https://www.statista.com/forecasts/871101/top-online-stores-consumer-electronics-germany-ecommercedb (last visited May 28, 2022)
