Number of Facebook users Thailand 2017-2026

In 2020, the number of Facebook users in Thailand reached around 50.75 million. This is forecast to reach around 45 million by 2026. As of the second quarter of 2021, the social network was accessed worldwide by close to three billion users on a monthly basis. Given that there were around 53 million internet users in Thailand in 2020, almost all of them were using Facebook.

Facebook usage in Thailand

The digital population in Thailand reached 56 million in 2017, of which 46 million were internet users and 32 million who were engaged online. Facebook was mostly used by men and women between the age of 18 and 34 years old. The most popular Facebook pages contain popular photo posts, viral videos, news and celebrities. But, photo posts had the highest engagement rate among Thai users.

Social media in Thailand

Around 75 percent of the total population was social network users in Thailand in 2020. Besides Facebook, Youtube and LINE also had a high penetration rate. In general, social media usage has several implications for the success of e-commerce and businesses. For example, Facebook would serve both as information and online shopping channel for digital consumers.