Factors influential to choosing energy suppliers in the United Kingdom (UK) 2014

Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014

by Statista Research Department, last edited Feb 2, 2015
Factors influential to choosing energy suppliers in the United Kingdom (UK) 2014 This statistic shows factors rated as very important by consumers when considering an energy supplier in the United Kingdom (UK) in 2014, sorted by those who switched in the previous three years and those who did not. Those who did not switch in the past three years considered established brands much more important than those who had switched, at 34 percent compared to 19 percent.
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Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014

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Have not switched in the last three yearsSwitched in the last three years
Good customer service85%80%
Simple/easy to understand tariffs79%78%
Cheap tariff rate76%83%
Payments based on actuals not estimated usage67%65%
Tariffs tailored to your energy usage or circumstances61%31%
Large supplier/established brand34%19%
Range of other services available such as boiler maintenance28%16%
Supplier provides smart meter25%19%
Have not switched in the last three yearsSwitched in the last three years
Good customer service85%80%
Simple/easy to understand tariffs79%78%
Cheap tariff rate76%83%
Payments based on actuals not estimated usage67%65%
Tariffs tailored to your energy usage or circumstances61%31%
Large supplier/established brand34%19%
Range of other services available such as boiler maintenance28%16%
Supplier provides smart meter25%19%
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by Statista Research Department, last edited Feb 2, 2015
This statistic shows factors rated as very important by consumers when considering an energy supplier in the United Kingdom (UK) in 2014, sorted by those who switched in the previous three years and those who did not. Those who did not switch in the past three years considered established brands much more important than those who had switched, at 34 percent compared to 19 percent.
Show more
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