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Factors influential to choosing energy suppliers in the United Kingdom (UK) 2014

This statistic shows factors rated as very important by consumers when considering an energy supplier in the United Kingdom (UK) in 2014, sorted by those who switched in the previous three years and those who did not. Those who did not switch in the past three years considered established brands much more important than those who had switched, at 34 percent compared to 19 percent.

Importance of influential factors to consumers when choosing an energy supplier in the United Kingdom (UK), 2014

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Release date

February 2015


United Kingdom

Survey time period


Number of respondents

6,999 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Originally asked as: "I am going to read out a number of reasons why people choose an energy supplier. For each of these I’d like you to tell me how important it is to you personally?"

Base: Switched in the last three years 2,338, have not switched in the last three years 4,747

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Statistics on "Energy market and customer engagement in the UK"

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