Leading car rental companies in the United States in 2018, by index ranking*

Leading car rental companies in the U.S. ranked by index ranking 2018 This statistic shows leading car rental companies in the United States ranked by average index ranking in 2018. YouGov's brand Index 2018 index results show that Enterprise ranked highest with a score of 20.9, followed by Hertz at 14.4.
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Index ranking**
Enterprise20.9
Hertz14.4
Budget11.6
Avis10.2
Alamo7.8
Index ranking**
Enterprise20.9
Hertz14.4
Budget11.6
Avis10.2
Alamo7.8
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Description Source More information
This statistic shows leading car rental companies in the United States ranked by average index ranking in 2018. YouGov's brand Index 2018 index results show that Enterprise ranked highest with a score of 20.9, followed by Hertz at 14.4.
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Release date
July 2018
Region
United States
Survey time period
2018
Supplementary notes
* YouGov BrandIndex’s Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
The Index Rankings list shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018.
** Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
All Index scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks where the scores are tied.

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