Leading brands ranked by BrandIndex in the UK 2022

Marks & Spencer was voted the top brand in the United Kingdom in 2022 based on its BrandIndex score. The retailer amassed 46.5 points and surpassed such global players as Samsung and IKEA.

Netflix holds the streaming throne

Netflix remains the undisputed champion of the UK’s video streaming landscape. In early 2022, the number of households subscribing to Netflix in the UK reached a record 17.3 million, and despite mounting competition from players such as Disney+, Netflix’s reign is unlikely to end anytime soon. Not only that, but the SVOD champion also ranked among the most valuable media and entertainment brands worldwide in 2021. So, what is it that makes Netflix stand out among the UK crowd? For consumers (whose satisfaction with a brand determines the BrandIndex score), Netflix likely came on top because of its extensive content catalog. Not only that but many of the streamer’s most popular recent productions, including “Bridgerton” or “The Crown,” were set in the UK, which might have contributed to Netflix’s appeal among audiences in the region.

What are the most valuable UK brands?

In 2022, Vodafone was the most valuable UK brand worldwide. The telecommunications titan boasted an estimated brand value of around 33 billion U.S. dollars and outperformed all other brands by a landslide. Based on the company’s latest filings, Vodafone’s revenue amounted to roughly 6.6 billion euros in the UK, the highest figure reported in four years.