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Ranking of automotive brands in Sweden 2019, ranked by Buzz score

Published by Statista Research Department, Jan 14, 2021
This statistic shows a ranking of automotive brands by average Buzz score in Sweden in 2019. Volvo ranked highest with a score of 25.9, followed by Toyota and KIA.

Ranking of automotive brands ranked by Buzz score in Sweden in 2019

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Source

Release date

January 2020

Region

Sweden

Survey time period

January 1 to December 31, 2019

Supplementary notes

YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.

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