Newspaper readers in the United States – additional information
Online newspapers started to gain popularity in the late 90s with the rise of the internet. In parallel to this development, print media has seen its market share deteriorate over the years. Figures show a sharp decline of the print media, especially for daily newspapers in the U.S. The number of daily newspapers in the U.S. shrank by nearly 400, going from 1,730 in 1981 to the 1,331 in 2014. Daily newspaper readership in the U.S. has also dropped considerably in the last few years. In spring of 2008, nearly 150 million stated reading any printed daily newspaper edition. By spring of 2015, this figure was at 109 million. This decline is not limited to age; in the U.S., daily newspaper consumption has decreased across all age groups.
In line with this trend, the number of newspaper readers in the U.S. who read print newspaper and only print newspaper has declined between 2010 and 2014. In 2010, nearly 95 million people read only print newspapers. This figure stood at about 74 million in 2014. On the other hand, the number of readers who read newspaper content online increased from around 38 million in 2010 to nearly 55 million in 2014. The share of readers who read newspaper content online only nearly doubled during the same time period.
Despite this shift in readership between online and printed newspapers, credible and well-established newspapers brand have been able to reinvent themselves in this market. The New York Times, for example, was the most popular website of a print publication in the U.S. as of July 2015, and has recently reached a milestone for its online products. The New York Times Company's digital-only subscriber number has passed the one million mark for the first time in 2015. Along with the New York Times, USA Today, Daily Mail, the Washington Post and the Guardian are leading newspapers in the U.S. in terms of unique website visitors.