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Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
Digital share in OOH ad spend in the U.S. 2014-2019
The timeline shows the share of digital in out-of-home advertising spending in the United States in 2014 as well as a forecast until 2019. The source projected the share would amount to 57.5 percent in 2019, up from 38.1 percent in 2014.
Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
Share
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Source

Release date

October 2015

Region

United States

Survey time period

2014

Special properties

includes out-of-home advertising (alternative, billboards, cinema, street furniture and transit) that is internet-connected

Supplementary notes

* Forecast.

Digital share in OOH ad spend in the U.S. 2014-2019
The timeline shows the share of digital in out-of-home advertising spending in the United States in 2014 as well as a forecast until 2019. The source projected the share would amount to 57.5 percent in 2019, up from 38.1 percent in 2014.
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