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Likelihood of going to other supermarkets for promotional offers in the UK 2014-2016

This statistic displays the findings of a survey on the likelihood of consumers shopping away from their main supermarket in the United Kingdom (UK) from 2014 to 2016. The share of respondents that will not shop around elsewhere has increased from five percent in 2014 to 15 percent in 2016.

Thinking about your grocery shopping this year compared to last year, to what extent would you say you will shop away from your main supermarket?

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Release date

August 2016


United Kingdom

Survey time period

April 8th to 11th 2016

Number of respondents


Method of interview

Telephone omnibus survey (CATI-omnibus)

Supplementary notes

* (2014) n=1000, (2015) n=2001;(2016) n = 2000.

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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