Consumers' reasons for changing diaper brands worldwide 2015

Most important reasons for switching diaper brands among consumers worldwide in 2015

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Release date

August 2015

Region

Worldwide

Survey time period

February 23 to March 13, 2015

Number of respondents

30,000 respondents

Special properties

consumers who have made a baby care purchase in the past five years

Method of interview

Online survey

Supplementary notes

* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.

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