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FMCG brands gaining the most shoppers worldwide 2014

This statistic shows FMCG brands adding the most shoppers worldwide in 2014. In that year, the toothpaste brand Colgate gained 19 million additional shoppers worldwide. Maggi and Lay's rounded off the leading three FMCG brands.

Fast-moving consumer goods

Fast-moving consumer goods (FMCG) are fairly low cost, non-durable products which comprise home cleaning items, personal care goods, beverages and food products. Key players in this industry include corporations such as Nestlé, Procter & Gamble (P&G) and Unilever, which manufacture a wide range of consumer products.

In 2014, the oral care brand Colgate gained the most additional shoppers worldwide. Colgate-Palmolive spent more than 1.78 billion U.S. dollars on advertising worldwide. Around 46 percent of the company’s global sales came from its oral care segment.

During this period, Nestlé, which is headquartered in Switzerland, was the leading global FMCG company with net sales amounting to over a hundred billion U.S. dollars. Maggi, a subsidiary of Nestlé, expanded its global consumer base by 18 million shoppers. The brand has an extensive product line of seasonings, soups and instant noodles. Maggi was the third largest FMCG brand in the United States, based on consumer reach.

Lay’s, a popular snack food brand, acquired about 17 million shoppers all over the world. PepsiCo, the brand’s parent company, was the third-largest FMCG group, generating approximately 67 billion U.S. dollars in net sales. PepsiCo was also the leading food and beverage firm in North America. Unilever brands such as Dove and Sunsilk each gained 14 million shoppers in 2014.

FMCG brands adding the most shoppers worldwide in 2014 (in millions)*

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Release date

June 2015



Survey time period


Supplementary notes

* Germany, Italy, Russia and U.S. data supplied by GfK and IRI.

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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