Leading FMCG brands in the United States 2015, based on consumer reach

This statistic shows the leading fast moving consumer goods (FMCG) brands in the United States as of 2015. Coca-Cola ranked highest with 6,284 million consumer reach points, followed by Colgate with 4,251 million points.

FMCG brands

Fast-moving consumer goods (FMCG) are affordable products which include foods and beverages, clothing, household items and personal care products. Large corporations such as Nestlé, Procter & Gamble (P&G) and Unilever, which manufacture a broad portfolio of products, are considered as major role players in this trade. The industry also includes firms that focus on single product areas such as The Coca-Cola Company.

In 2015, Coca-Cola was the leading FMCG brand in terms of consumer reach in the United States. The soft drink brand’s parent company spent over six hundred million U.S. dollars on nationwide advertising in 2014. North America was Coca-Cola Company’s largest market since 49.2 percent of the group’s revenues were generated in this region in 2015, while bottling investments accounted for a further 15.1 percent. The company provided employment for more than 123.2 million people worldwide in 2015. As of 2016, the Coca-Cola brand was worth roughly 80.31 billion U.S. dollars.

Despite falling behind Coca-Cola, tooth paste brand Colgate expanded its global consumer base by 2 percent in 2015. Nationwide advertising expenses of Colgate-Palmolive amounted to more than four hundred million U.S. dollars in 2014. The company’s oral care segment accounted for over 47 percent of global sales in 2015.

Leading fast moving consumer goods (FMCG) brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until November 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2016

Region

United States

Survey time period

2015

Supplementary notes

* "Consumer Reach Points" are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand) used to calculate reach.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Unilever"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.