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Colgate-Palmolive: ad spend in the U.S. 2009-2014
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Colgate-Palmolive: ad spend in the U.S. 2009-2014
Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014 (in million U.S. dollars)
by Statista Research Department,
last edited
Jul 13, 2015
The timeline presents data on Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014. The company invested nearly 422 million U.S. dollars in advertising in the United States in 2013.
Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014 (in million U.S. dollars)
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by Statista Research Department,
last edited
Jul 13, 2015
The timeline presents data on Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014. The company invested nearly 422 million U.S. dollars in advertising in the United States in 2013.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
- Region
- United States
- Survey time period
- 2009 to 2014
- Supplementary notes
-
Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2012 come from earlier AdAge publications.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
More information
- Region
- United States
- Survey time period
- 2009 to 2014
- Supplementary notes
-
Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2012 come from earlier AdAge publications.
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