• Colgate-Palmolive: ad spend in the U.S. 2014

The timeline presents data on Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014. The company invested nearly 422 million U.S. dollars in advertising in the United States in 2013.

Colgate-Palmolive Company's advertising spending in the United States from 2009 to 2014 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Source

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Sources

Release date

July 2015

More information

Region

United States

Survey time period

2009 to 2014

Supplementary notes

Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2012 come from earlier AdAge publications.