Effectiveness of influencer marketing in Brazil 2021

Share of internet users who have purchased a product or services recommended by a digital influencer in Brazil as of November 2021

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Release date

February 2022

Region

Brazil

Survey time period

October 29 to November 3, 2021

Number of respondents

1,500 respondents

Supplementary notes

* Figure for "has not purchased" calculated by Statista based on data provided by the source.

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Statistics on " Influencer marketing in Brazil "

Other statistics that may interest you Influencer marketing in Brazil

Overview

6

Platforms

6

Brands

8

Strategies

7

Influencers

8

Audiences

5

Spotlight: TikTok audience

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