Share of Canadians reading direct mail formats Q1 2016

The statistic presents the percentage of consumers in Canada reading selected direct mail formats as of the first quarter of 2016. According to the source, 77 percent of responding Canadians were reading advertising catalogs, while 15 percent said they read online flyers.

Percentage of consumers reading selected direct mail formats in Canada as of 1st quarter 2016

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Sources

Release date

January 2017

Region

Canada

Survey time period

Q1 2016

Number of respondents

36,000 respondents

Age group

18 years and older

Method of interview

Online survey

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