Reasons for signing up to SVoD services in Australia 2017

The statistic illustrates the reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017. During a survey, 38 percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to a subscription video on demand (SVoD) services In January 2016, Netflix offered more then 1.6 thousand movies and 458 series to its Australian consumers.

Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017

Characteristic	Share of respondents
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Release date

December 2017

More information

Region

Australia

Survey time period

2017

Number of respondents

250 respondents

Age group

18 years and older

Special properties

Respondents who pay for subscription

Supplementary notes

During the survey, this question was posed as follows: "What are your main reasons for signing up to/using a subscription VoD service (Netflix/Amazon Instant Video/ Rakuten/other subscription service)?"

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