UK: consumers' expectations of retailer behavior after sharing personal data 2015

Published by Statista Research Department, Nov 6, 2015
This statistic displays the findings of a survey on the leading consumers' expectations of retailer behavior after sharing personal data in the Untied Kingdom (UK) in 2015. During the survey period, it was found that 26.6 of respondents expected personalized marketing emails as a response.

What do you expect in exchange from a retailer for sharing your personal data?

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Release date

November 2015

Region

United Kingdom

Survey time period

July 2015 and August 2015

Number of respondents

2,000*

Special properties

UK consumers.

Supplementary notes

* Nationally representative sample.

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