Most popular electronics retailers by customer numbers in Germany 2021

This statistic shows the results of a survey concerning the number of customers of the most popular electronics retailers in Germany from 2018 to 2021. During the 2021 survey period it was found that 21.69 million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Media Markt in the previous six months.

Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)

Characteristic	Media Markt	Saturn, Saturn Hansa	Expert	Conrad	Euronics
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

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