Attitudes to online data collection in the UK 2015, by data type and gender

This statistic displays the findings of a survey on the leading types of personal information that was regarded as acceptable to be collected by organizations or websites in the United Kingdom (UK) as of February 2015, by gender. During the survey period, it was found that 25 percent of male respondents considered a search history as acceptable data to be collected.

Which of the following data is acceptable to be collected by websites or organizations?*

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Source

Release date

March 2015

Region

United Kingdom

Survey time period

February 18, 2015 to February 23, 2015

Number of respondents

490 (males), 510 (females)

Age group

18 years and older

Special properties

UK adults.

Method of interview

Online interview

Supplementary notes

Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q4 When people are using the internet, their online personal data (e.g. websites visited, products looked at or emails sent) is often gathered by websites and organizations (e.g. the company that runs an internet browser or email system). Which of the following types of personal data, if any, do you think it is acceptable to be collected by websites or organizations?"

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