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U.S. parents' preferred retailer for children's toy shopping as of 2018

Published by Liam O'Connell, Nov 29, 2019
This statistic displays the favorite retailer of parents when shopping for children's toys in the United States as of 2018. The survey revealed that 46 percent of parents chose Walmart as their preferred retailer when shopping for and buying toys for their children in the United States in 2018.

From which one retailer is your favorite for shopping for and buying toys?

Share of respondents
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Release date

October 2018

Region

United States

Survey time period

October 3 to 9, 2018

Number of respondents

1,531 respondents

Special properties

Moms of children aged from 5 to 12

Supplementary notes

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