Kids' preferred retailer for toy shopping in the United States as of 2018

This statistic displays the favorite retailer of kids when shopping for toys in the United States as of 2018. The survey revealed that 46 percent of children chose Walmart as their preferred retailer when shopping for and buying toys in the United States in 2018.

From which one retailer is your favorite for shopping for and buying toys?

Share of respondents
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Source

Release date

October 2018

Region

United States

Survey time period

October 3 to 9, 2018

Number of respondents

1,193 respondents

Age group

5-12 years

Supplementary notes

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