Chinese smartphone brand sales — additional information
China is projected to be the leading market for smartphone shipments in the world by 2017. The country is forecast to hold 30 percent of the market share by that year. In 2015 alone, 385 million smartphones were shipped in China. This figure is forecast to amount to nearly 400 million by 2016.
Both South Korean vendor Samsung and American tech giant Apple still have a significant presence in the Chinese smartphone market. Yet, these brands are seeing their share drop rather consistently. With their sleek and affordable smartphones models, Chinese brands have been gaining space in the market over the years, and are projected to continue this takeover in the next few years. In 2013, Chinese vendor Lenovo sold about 40 million smartphones in the country; only Samsung sold more devices in China that year. In 2014, both Lenovo and Huawei sold more smartphones in China than Apple, while Samsung still maintained the market lead. By 2017, four Chinese brands, Huawei, Xiaomi, Coolpad and Lenovo, are forecast to sell more smartphones in China than Samsung.
Huawei, Lenovo and Xiaomi are projected to continue to expand their market share, and become the top 3 Chinese smartphone brands in terms of shipments in 2017. Worldwide, these three brands already have a significant share of smartphones shipments. Together, they accounted for 17.5 percent of all smartphone shipments in the world in 2015. Along with these top three Chinese vendors, there are other smartphone brands on the rise in China. ZTE, TCL/Alcatel, Oppo, BBK/Vivo, Tecno, Meizu and Gionee are Chinese smartphone brands that are competing for space in the smartphone industry, and show healthy growth projections for the future. All of these brands mentioned are forecast to ship at least 15 million smartphones each in 2017.