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Smartwatch unit sales worldwide 2014-2017

In 2017, unit sales for smartwatches are expected to reach around 75 million units worldwide, nearly doubling the sales total from the previous year. Apple produces one of the most popular devices in the industry, the Apple Watch, which gives the company one of the highest market shares among all smartwatch manufacturers.


The wearable electronic device subsector of the broader consumer electronics industry consists of everything from fitness trackers, to smart watches, to smart fabrics. Wearables make use of internet connectivity to track users’ data, allow them to view apps, and provide calculations and feedbacks. One of the most popular types of wearable devices is the fitness tracker, many of which use GPS and heart rate sensors to measure physical activity and track the health of users.

Internet of Things

The internet of things (IoT) refers to the growing share of electronic devices that are manufactured with internet capability in order to track data for their users and provide greater coordination between devices. The number of IoT connected devices is projected to grow each year, with internet connectively becoming an increasingly popular feature in household appliances, consumer electronics, and even automobiles.

Smartwatch unit sales worldwide from 2014 to 2017

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Release date

January 2017



Survey time period

2014 to 2016

Supplementary notes


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Statistics on "Smartwatches"

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