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Online advertising market revenue in the Netherlands 2012-2018, by channel

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Annual online advertising market revenue in the Netherlands from 2012 to 2017, with a forecast of 2018, by channel (in million euros)
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Online advertising market revenue in the Netherlands 2012-2018, by channel

This statistic shows the annual online advertising market in the Netherlands from 2012 to 2017 with a forecast of 2018, by channel (in million euros). As of 2017, the annual online advertising market numbered a total of almost two billion euros. In that year, search advertising accounted for 923 million euros of revenue.

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This statistic shows the annual online advertising market in the Netherlands from 2012 to 2017 with a forecast of 2018, by channel (in million euros). As of 2017, the annual online advertising market numbered a total of almost two billion euros. In that year, search advertising accounted for 923 million euros of revenue.

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Release date: April 2018

Region: Netherlands
Survey time period: 2012 to 2018*
Supplementary notes: * 2018 is a forecasted number.
The source notes that the reported figures "are net/net figures, meaning that the figures are reported after agency discount that in some cases may apply; Search numbers are estimated based on annual reports, media buyers and media agencies feedback; Classifieds, directories & listings are based on a limited number of data points; Shares and/or additions may not equal presented numbers due to rounding off;".

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Statistics on "Internet usage in the Netherlands"

Internet access

The most important statistics

Do you have internet access?*Share of individuals with internet access in the Netherlands 2012-2017
Do you have internet access?*Share of individuals with internet access in the Netherlands 2012-2017, by gender
Do you have internet access?*Share of individuals with internet access in the Netherlands 2012-2017, by age
With which devices do you have access to the internet?*Devices with access to the internet at home in the Netherlands 2012-2017
Did you use mobile internet in the past 3 months?*Devices used with mobile internet in the Netherlands 2012-2017, by device
With which devices do you have access to the internet?*Devices with access to the internet at home in the Netherlands 2017, by age group
Share of individuals not using internet in the Netherlands in 2012 and 2017, by ageShare of individuals not using internet in the Netherlands 2012-2017, by age
Reasons individuals do not have internet in the Netherlands in 2015Reasons to not have internet in the Netherlands 2015

Usage and behavior

The most important statistics

Which online information and entertainment activities have you engaged in over the past 3 months?*Online information and entertainment activities in the Netherlands 2012-2017
Which online communication activities have you engaged in over the past 3 months?*Participation in online communication activities in the Netherlands 2012-2017
Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2017, by age group
Which online services have you used in the past 3 months?*Share of people using online services in the Netherlands 2017, by age
Which sites or online services are you paying for?*Leading websites individuals are paying for in the Netherlands 2015
Market share of online payment methods in the Netherlands from 2014 to 2017Market share of online payment methods in the Netherlands 2014-2017
Share of individuals who use online banking in the Netherlands as of March 2015, by frequency*Online banking usage in the Netherlands 2015, by frequency
Most visited online brands in the Netherlands as of March 2018, by monthly reach*Most visited online brands in the Netherlands 2018, by monthly reach

Social media

The most important statistics

Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2017
Number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users)Social media penetration in the Netherlands 2018, by social network
Number of individuals using other social media platforms in the Netherlands in 2018, by social network (in 1,000 users)Penetration of alternative social media in the Netherlands 2018, by social network
Share of pupils and students using Instagram, Pinterest and Snapchat in the Netherlands in 2016Students using Instagram, Pinterest and Snapchat in the Netherlands 2016
Age group distribution of Facebook users in the Netherlands in 2016Age distribution of Facebook users in the Netherlands in 2016
Share of Snapchat users in the Netherlands from 2016 to 2018, by age groupSnapchat user in the Netherlands 2016-2018, by age group
Age group distribution of WhatsApp users in the Netherlands in 2016Age distribution of WhatsApp users in the Netherlands 2016
Share of individuals dropping out from Facebook, Twitter and YouTube in the Netherlands in 2016Drop outs from Facebook, Twitter and YouTube in the Netherlands 2016

Online advertisement

The most important statistics

Annual online advertising market revenue in the Netherlands from 2012 to 2017, with a forecast of 2018, by channel (in million euros)Online advertising market revenue in the Netherlands 2012-2018, by channel
Net online paid, display and classified advertising market in the Netherlands from 2015 to 2016 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2016
Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
Biannual revenue of programmatic traded display advertisement in the Netherlands in 2014 to 2016 (in million euros)Programmatic traded display ad revenue in the Netherlands 2014-2016
Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
Have you ever installed an adblocker?*Adblocker usage in the Netherlands 2015, by gender

Online safety

The most important statistics

Number of cyber crime offenses in the Netherlands from 2012 to 2017 (per 100 capita)Number of cyber crime offenses in the Netherlands 2012-2017
Number of digital identity fraud offenses in the Netherlands from 2012 to 2017 (per 100 capita)Online identity fraud offenses in the Netherlands 2012-2017
Do you agree or disagree with the statement: "Providing personal information is not a big issue for you"?*Comfort levels when providing personal information online in the Netherlands 2015
Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*Leading reasons for providing personal data online in the Netherlands 2015
Level of concern about online activities being monitored in the Netherlands as of March 2015*Concern about monitoring of online activities in the Netherlands 2015
Would you say recent revelations about government agencies collecting personal data had an impact on your trust?*Trust in online data collection by the government in the Netherlands 2015
Share of victims who reported cyber bullying in the Netherlands from 2012 to 2014, by genderShare of victims who reported cyber bullying in the Netherlands 2012-2014, by gender
Share of individuals experiencing different types of cyber bullying in the Netherlands in 2017, by gender Victims of cyber bullying in the Netherlands 2017, by gender and type

Outlook

The most important statistics

Forecast of internet user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of internet user numbers in the Netherlands 2014-2021
Forecast of mobile internet user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of mobile internet user numbers in the Netherlands 2014-2021
Forecast of the mobile internet user penetration rate in the Netherlands from 2014 to 2021Forecast of the mobile internet user penetration rate in the Netherlands 2014-2021
Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of social network user numbers in the Netherlands 2014-2021
Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021Forecast of the Facebook user penetration rate in the Netherlands 2014-2021

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