Expenditure in online display advertising, which includes video as well as social media advertising, grew with around 117 million euros in the Netherlands in 2019. This was a significant increase compared to previous years, where digital displays seemed to have difficulties in growing. "Display", which can be both on desktops as well as on mobile, is one of three categories in digital advertising, with the other two being "Search" and "Classifieds & Directories". Search is the biggest category in the Netherlands. In 2018, the annual expenditure on paid search advertising in the Netherlands was over 900 million euros and this figure was expected to grow to roughly 1.2 billion euros by 2023.
Digital display advertising spending in the Netherlands from 2015 to 2019
(in million euros)
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IAB Europe. (July 30, 2020). Digital display advertising spending in the Netherlands from 2015 to 2019 (in million euros) [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. "Digital display advertising spending in the Netherlands from 2015 to 2019 (in million euros)." Chart. July 30, 2020. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. (2020). Digital display advertising spending in the Netherlands from 2015 to 2019 (in million euros). Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. "Digital Display Advertising Spending in The Netherlands from 2015 to 2019 (in Million Euros)." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe, Digital display advertising spending in the Netherlands from 2015 to 2019 (in million euros) Statista, https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/ (last visited January 18, 2022)
