In 2021, digital display advertising spending in the Netherlands stood at 1.46 billion euros, having increased approximately 46.6 percent or roughly 460 million euros on the results reported a year earlier. Video accounted for 47.3 percent of the total ad spend in the country in 2021.
Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Digital advertising in the Netherlands
Overview
5
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Largest digital advertising markets in Europe 2021
Dutch market overview
7
- Premium Statistic Digital ad spend in the Netherlands 2012-2021
- Premium Statistic Digital ad spend growth in the Netherlands 2019-2021
- Premium Statistic Digital ad spend in the Netherlands 2021, by industry
- Premium Statistic Digital ad spend per internet user in the Netherlands 2017-2026
- Premium Statistic Programmatic ad spend in the Netherlands 2017-2021
- Premium Statistic Mobile share of digital ad spend in the Netherlands 2017-2026
- Premium Statistic Mobile ad spend growth in the Netherlands 2018-2026
Formats
7
- Premium Statistic Digital ad spend in the Netherlands 2021, by format
- Premium Statistic Digital ad spend growth in the Netherlands 2021, by format
- Premium Statistic Search ad spend in the Netherlands 2012-2023
- Premium Statistic GoogleAds CPC in Europe 2022, by country
- Premium Statistic Online video ad spend in the Netherlands 2019-2021
- Premium Statistic Digital Market Outlook: social media ad spend in Netherlands 2017-2026, by device
- Premium Statistic Display ad spend in the Netherlands 2015-2021
Consumer attitudes
6
- Premium Statistic Attitudes towards online advertising in the Netherlands 2022
- Premium Statistic New brand discovery channels in the Netherlands 2021
- Basic Statistic Main online channel for brand research in the Netherlands 2021
- Premium Statistic Adblocking: penetration rate 2021, by country
- Premium Statistic Locations of coming across advertisements in the Netherlands 2020
- Premium Statistic Advertising acceptance in the Netherlands 2020, by medium
Further related statistics
19
- Digital ad spend in Belgium 2021, by format
- Digital display advertising year-on-year growth in Germany 2008-2015
- Digital display advertising expenditure in France 2008-2015
- Digital display advertising expenditure in Finland 2008-2015
- Digital display advertising expenditure in Germany 2008-2015
- Digital ad spend growth in Germany 2020-2021
- Desktop display ad spend in the U.S. 2014-2019, by format
- North America: mobile display ad revenue 2012-2020
- Growth of digital media budgets worldwide 2023, by format
- Brazil: digital display ad investments 2015-2018
- Digital display advertising expenditure in Finland 2010-2017
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising expenditure in the Netherlands 2010-2019, by type
- Digital advertising expenditure forecast in Belgium 2008-2019, by type
- Interaction advertising expenditure in Belgium 2012-2024
- Attitudes towards online advertising in the Netherlands 2022
- Industry revenue of “outdoor advertising“ in New York 2012-2024
- Number of DSPs used by buyers in Europe 2016-2021
- U.S. water, sewer and pipeline construction ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Digital ad spend in Belgium 2021, by format
- Digital display advertising year-on-year growth in Germany 2008-2015
- Digital display advertising expenditure in France 2008-2015
- Digital display advertising expenditure in Finland 2008-2015
- Digital display advertising expenditure in Germany 2008-2015
- Digital ad spend growth in Germany 2020-2021
- Desktop display ad spend in the U.S. 2014-2019, by format
- North America: mobile display ad revenue 2012-2020
- Growth of digital media budgets worldwide 2023, by format
- Brazil: digital display ad investments 2015-2018
- Digital display advertising expenditure in Finland 2010-2017
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising expenditure in the Netherlands 2010-2019, by type
- Digital advertising expenditure forecast in Belgium 2008-2019, by type
- Interaction advertising expenditure in Belgium 2012-2024
- Attitudes towards online advertising in the Netherlands 2022
- Industry revenue of “outdoor advertising“ in New York 2012-2024
- Number of DSPs used by buyers in Europe 2016-2021
- U.S. water, sewer and pipeline construction ad spend 2010-2016
IAB Europe. (June 22, 2022). Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros) [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. "Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros)." Chart. June 22, 2022. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. (2022). Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros). Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe. "Digital Display Advertising Spending in The Netherlands from 2015 to 2021 (in Million Euros)." Statista, Statista Inc., 22 Jun 2022, https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/
IAB Europe, Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros) Statista, https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/ (last visited January 31, 2023)
Digital display advertising spending in the Netherlands from 2015 to 2021 (in million euros) [Graph], IAB Europe, June 22, 2022. [Online]. Available: https://www.statista.com/statistics/1097837/digital-display-ad-spend-in-the-netherlands/