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Digital display ad spend in the Netherlands 2015-2019

Published by Statista Research Department, Aug 31, 2020
Expenditure in online display advertising, which includes video as well as social media advertising, grew with around 117 million euros in the Netherlands in 2019. This was a significant increase compared to previous years, where digital displays seemed to have difficulties in growing. "Display", which can be both on desktops as well as on mobile, is one of three categories in digital advertising, with the other two being "Search" and "Classifieds & Directories". Search is the biggest category in the Netherlands. In 2018, the annual expenditure on paid search advertising in the Netherlands was over 900 million euros and this figure was expected to grow to roughly 1.2 billion euros by 2023.

Digital display ad spending in the Netherlands from 2015 to 2019 (in million euros)

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© Statista 2020

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Release date

July 2020

Region

Netherlands

Survey time period

2015 to 2019

Supplementary notes

The figures have been taken from several publications.
* Figure for 2019 was calculated based on information provided by the source.

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