The banner ad revenue in Germany will reach approximately 3.4 billion U.S. dollars by the end of 2021. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital banner advertising revenue in selected European countries in 2021
(in billion U.S. dollars)
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
2021
Special properties
figures are estimates.
Supplementary notes
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
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Statista. (July 31, 2021). Digital banner advertising revenue in selected European countries in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 24, 2022, from https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. "Digital banner advertising revenue in selected European countries in 2021 (in billion U.S. dollars)." Chart. July 31, 2021. Statista. Accessed June 24, 2022. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. (2021). Digital banner advertising revenue in selected European countries in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 24, 2022. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. "Digital Banner Advertising Revenue in Selected European Countries in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2021, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista, Digital banner advertising revenue in selected European countries in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/ (last visited June 24, 2022)
