The ad spending ranking in the 'Banner Advertising' segment of the digital advertising market is lead by the United Kingdom with 6.89 billion U.S. dollars, while Germany is following with 3.29 billion U.S. dollars. In contrast, Portugal is at the bottom of the ranking with 0.24 billion U.S. dollars, showing a difference of 6.65 billion U.S. dollars to the United Kingdom.
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
Jan 1st to Dec 31st 2022
Special properties
figures are estimates.
Supplementary notes
Data provided by Statista Market Insights are estimates.Definition: Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.
Additional information: Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. "Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. (2023). Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista. "Digital Banner Advertising Revenue in Selected European Countries in 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista, Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/ (last visited September 01, 2024)
Digital banner advertising revenue in selected European countries in 2022 (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/