The graph presents the digital banner advertising revenue in selected countries in Europe in 2018. According to the estimates, banner ad revenue in Germany will reach approximately 2.4 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital banner advertising revenue in selected European countries in 2018
(in billion U.S. dollars)
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
2018
Special properties
figures are estimates.
Supplementary notes
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
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Statistics on "Banner advertising in the United Kingdom"
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Statista (Digital Market Outlook). (June 1, 2018). Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 26, 2020, from https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). "Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)." Chart. June 1, 2018. Statista. Accessed January 26, 2020. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). (2018). Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 26, 2020. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). "Digital Banner Advertising Revenue in Selected European Countries in 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook), Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/ (last visited January 26, 2020)
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