Digital Market Outlook: banner advertising revenue in European countries 2018

The graph presents the digital banner advertising revenue in selected countries in Europe in 2018. According to the estimates, banner ad revenue in Germany will reach approximately 2.4 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital banner advertising revenue in selected European countries in 2018

Revenue in billion U.S. dollars
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Source

Release date

June 2018

Region

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Survey time period

2018

Special properties

figures are estimates.

Supplementary notes

Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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