The graph presents the digital banner advertising revenue in selected countries in Europe in 2018. According to the estimates, banner ad revenue in Germany will reach approximately 2.4 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital banner advertising revenue in selected European countries in 2018
(in billion U.S. dollars)
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Survey time period
2018
Special properties
figures are estimates.
Supplementary notes
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values. Further information on methodology can be found here.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Banner advertising in the United Kingdom"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Statista (Digital Market Outlook). (June 1, 2018). Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). "Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars)." Chart. June 1, 2018. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). (2018). Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook). "Digital Banner Advertising Revenue in Selected European Countries in 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/
Statista (Digital Market Outlook), Digital banner advertising revenue in selected European countries in 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/462599/banner-advertising-revenue-european-countries-digital-market-outlook/ (last visited February 19, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
