The statistic presents a forecast of the share of online in global advertising spending in 2012 and in 2016, broken down by region. In the Asia Pacific region, the share will amount to 25 percent in 2016, up from 17 percent in 2012.
Share of online in global advertising spending in 2012 and 2016, by region
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Statistics on Advertising in the United States
Overview
8
- Premium Statistic Advertising spending in the U.S. 2020-2024
- Premium Statistic Advertising spending in the U.S. 2021-2026, by medium
- Basic Statistic Advertising revenue growth in the U.S. 2021 compared to pre-COVID, by medium
- Basic Statistic Revenue of the U.S. advertising industry 2004-2021
- Basic Statistic Expenses in U.S. advertising, PR and related services 2007-2021
- Premium Statistic Largest advertisers in the U.S. 2021
- Premium Statistic U.S. measured media ad spend 2014-2021, by category
- Premium Statistic Local ad revenue in the U.S. 2019-2022
Broadcast media
7
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Radio ad revenue in the U.S. 2022-2026
- Premium Statistic Largest radio advertisers in the U.S. 2021
- Premium Statistic Leading radio advertising industries in the U.S. 2021
Print media
5
- Premium Statistic U.S. newspaper publishers revenue 2010-2021, by source
- Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
- Premium Statistic Digital newspaper advertising revenue share in the U.S 2011-2020
- Premium Statistic U.S. periodical publishers revenue 2010-2021, by source
- Premium Statistic Largest magazine advertisers in the U.S. 2021
Out-of-home
6
- Basic Statistic Expenses of U.S. outdoor advertising companies 2007-2021
- Basic Statistic Estimated revenue of U.S. outdoor advertising companies 2000-2021
- Basic Statistic Expenses of U.S. outdoor advertising companies 2007-2021
- Premium Statistic Leading outdoor advertising categories in the U.S. Q4 2021
- Premium Statistic DOOH ad spend in the U.S. 2019-2023
- Premium Statistic Programmatic DOOH ad spend in the U.S. 2019-2022
Digital
6
- Premium Statistic Digital advertising spending in the U.S. 2019-2024
- Premium Statistic Digital Market Outlook: digital advertising spending in the U.S. 2017-2026, by format
- Premium Statistic Change in digital ad spend in the U.S. 2022-2023
- Premium Statistic Growth of digital advertising revenue in the U.S. 2020-2022, by format
- Premium Statistic Distribution of U.S. digital ad spend 2019, by industry
- Premium Statistic Largest internet display advertisers in the U.S. 2021
Podcasts
7
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2024
- Premium Statistic Podcast ad spend growth in the U.S. 2019-2024
- Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
- Premium Statistic Podcast ad effectiveness in the U.S. 2021
- Premium Statistic Podcast ad revenue in the U.S. 2021, by genre
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
- Premium Statistic Largest podcast advertisers in the U.S. 2022
Advertising response
7
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020
- Basic Statistic Views on racial diversity in ads in U.S. 2020
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Premium Statistic Preferred podcast ad types in the U.S. 2022
Further related statistics
13
- Distribution of global online advertising spending in 2012 and 2016, by region
- Growth of digital media budgets worldwide 2023, by format
- Ad spend of leading companies in Australia 2017
- Growth of online advertising in Europe 2019, by format and device
- Digital ad spend growth in Europe 2022, by player
- Growth of online advertising spending in Central and Eastern Europe 2016, by format
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Global social media advertising spending share 2013-2017
- Digital ad spend in the Netherlands 2012-2021, by format
- Share of digital in media ad expenditure in China 2018-2026
- Digital display advertising revenue in Germany 2013-2022
- Non-alcoholic beverage companies with highest ad expenditure in Poland 2020
Further Content: You might find this interesting as well
Statistics
- Distribution of global online advertising spending in 2012 and 2016, by region
- Growth of digital media budgets worldwide 2023, by format
- Ad spend of leading companies in Australia 2017
- Growth of online advertising in Europe 2019, by format and device
- Digital ad spend growth in Europe 2022, by player
- Growth of online advertising spending in Central and Eastern Europe 2016, by format
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Global social media advertising spending share 2013-2017
- Digital ad spend in the Netherlands 2012-2021, by format
- Share of digital in media ad expenditure in China 2018-2026
- Digital display advertising revenue in Germany 2013-2022
- Non-alcoholic beverage companies with highest ad expenditure in Poland 2020
IDATE DigiWorld. (August 6, 2012). Share of online in global advertising spending in 2012 and 2016, by region [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. "Share of online in global advertising spending in 2012 and 2016, by region." Chart. August 6, 2012. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. (2012). Share of online in global advertising spending in 2012 and 2016, by region. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. "Share of Online in Global Advertising Spending in 2012 and 2016, by Region." Statista, Statista Inc., 6 Aug 2012, https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld, Share of online in global advertising spending in 2012 and 2016, by region Statista, https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/ (last visited March 30, 2023)
Share of online in global advertising spending in 2012 and 2016, by region [Graph], IDATE DigiWorld, August 6, 2012. [Online]. Available: https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/