Share of online in global advertising spending in 2012 and 2016, by region

The statistic presents a forecast of the share of online in global advertising spending in 2012 and in 2016, broken down by region. In the Asia Pacific region, the share will amount to 25 percent in 2016, up from 17 percent in 2012.

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 20122016
EU27 17% 23%
United States 18% 23%
Asia Pacific 17% 25%
World 16% 24%
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