In 2021, the personal care category had a gross TV ad spend of 273 million euros in the Netherlands, ranking third in the list. The retail industry spent the most on TV advertising that year, at 1.1 billion euros.
Gross TV advertising expenditure in the Netherlands in 2020 and 2021, by category
(in million euros)
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Screenforce. (March 11, 2022). Gross TV advertising expenditure in the Netherlands in 2020 and 2021, by category (in million euros) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. "Gross TV advertising expenditure in the Netherlands in 2020 and 2021, by category (in million euros)." Chart. March 11, 2022. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. (2022). Gross TV advertising expenditure in the Netherlands in 2020 and 2021, by category (in million euros). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. "Gross Tv Advertising Expenditure in The Netherlands in 2020 and 2021, by Category (in Million Euros)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce, Gross TV advertising expenditure in the Netherlands in 2020 and 2021, by category (in million euros) Statista, https://www.statista.com/statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/ (last visited July 05, 2022)