paid search advertising in the Netherlands was over 900 million euros in 2018, with the majority aimed at wired Internet advertising. This figure was expected to grow to roughly 1.2 billion euros by 2021.
Digital advertising, such as on social media but also mobile search, nearly doubled in the Netherlands since 2012, reaching over 2.34 billion euros in 2020. This led to a growing market share of digital ads. Of all online advertising options, search is the biggest category in the Netherlands. The annual expenditure on Digital advertising spending in the Netherlands from 2012 to 2020 (in billion euros)
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Deloitte. (April 15, 2021). Digital advertising spending in the Netherlands from 2012 to 2020 (in billion euros) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte. "Digital advertising spending in the Netherlands from 2012 to 2020 (in billion euros)." Chart. April 15, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte. (2021). Digital advertising spending in the Netherlands from 2012 to 2020 (in billion euros). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte. "Digital Advertising Spending in The Netherlands from 2012 to 2020 (in Billion Euros)." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte, Digital advertising spending in the Netherlands from 2012 to 2020 (in billion euros) Statista, https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/ (last visited May 27, 2022)