paid search advertising in the Netherlands was over 900 million euros in 2018, with the majority aimed at wired Internet advertising. This figure was expected to grow to roughly 1.2 billion euros by 2021.
Digital advertising, such as on social media but also mobile search, nearly doubled in the Netherlands since 2012, reaching over 2.21 billion euros in 2019. This led to a growing market share of digital ads. Of all online advertising options, search is the biggest category in the Netherlands. The annual expenditure on Digital advertising spending in the Netherlands from 2012 to 2019 (in billion euros)
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Deloitte, & IAB Nederland. (May 15, 2020). Digital advertising spending in the Netherlands from 2012 to 2019 (in billion euros) [Graph]. In Statista. Retrieved March 05, 2021, from https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte, und IAB Nederland. "Digital advertising spending in the Netherlands from 2012 to 2019 (in billion euros)." Chart. May 15, 2020. Statista. Accessed March 05, 2021. https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte, IAB Nederland. (2020). Digital advertising spending in the Netherlands from 2012 to 2019 (in billion euros). Statista. Statista Inc.. Accessed: March 05, 2021. https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte, and IAB Nederland. "Digital Advertising Spending in The Netherlands from 2012 to 2019 (in Billion Euros)." Statista, Statista Inc., 15 May 2020, https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/
Deloitte & IAB Nederland, Digital advertising spending in the Netherlands from 2012 to 2019 (in billion euros) Statista, https://www.statista.com/statistics/1097715/digital-ad-spend-in-the-netherlands/ (last visited March 05, 2021)