This statistic shows the annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros). In 2011, the annual spot ad revenue in the Netherlands was approximately 899 million euros. In 2017, this had decreased to roughly 823 million euros.
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Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
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Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
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This statistic shows the annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros). In 2011, the annual spot ad revenue in the Netherlands was approximately 899 million euros. In 2017, this had decreased to roughly 823 million euros.
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This statistic shows the annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros). In 2011, the annual spot ad revenue in the Netherlands was approximately 899 million euros. In 2017, this had decreased to roughly 823 million euros.
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- Release date
- March 2018
- Region
- Netherlands
- Survey time period
- 2010 to 2017
- Supplementary notes
- * As of 2016, online video is included.
More information
- Region
- Netherlands
- Survey time period
- 2010 to 2017
- Supplementary notes
- * As of 2016, online video is included.
Other interesting statistics
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+Annual advertising market revenue in the Netherlands 2011-2018, by channel
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+Social media advertising spending in the Netherlands 2015-2017
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+Out-of-home ad revenue in the Netherlands 2012-2021
+
+Outdoor advertising expenditure in the Netherlands 2008-2015
+
+Magazine revenue in the Netherlands 2012-2022
+
+Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)Total gross media spending in the Netherlands 2012-2016
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)Ranking of industries with highest media spending in the Netherlands 2016
- Market shares of the gross media expenditure in the Netherlands in 2016, by industryMarket shares of media spending in the Netherlands 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by mediumNet media advertising expenditure change in the Netherlands 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Highest spending advertisers in the Netherlands 2016
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Advertising spending in the Netherlands 2016, by industry sector
- Digital
The most important statistics
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)Revenue of online video ads in the Netherlands 2008-2016
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Radio ad revenue in the Netherlands 2012-2022
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)Leading e-commerce TV advertisers based on expenditure in the Netherlands 2017
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2017, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2022
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV advertisers in the Netherlands 2012-2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018Number of TV commercials in the Netherlands 2012-2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018Leading TV advertisers based on expenditure in the Netherlands 2018
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Magazine revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2022
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2017, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Cinema ad revenue in the Netherlands 2012-2022
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022Cinema advertising revenue change in the Netherlands 2012-2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration sourceChildren's purchase inspiration sources in the Netherlands 2017
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*Perceived influence of advertising aimed at children in the Netherlands 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Biannual TV spot and non-spot net ad revenue in the Netherlands 2011-2018
- Italy: monthly net smart TV and console advertising revenue 2016
- Brazil: TV ad revenue 2021, by platform
- Length of TV commercials in Germany 2002-2017
- Gross TV advertising revenue in Norway 2015, by product category
- National and local TV ad spend 2015-2020
- TV syndication ad revenue in the U.S. 2010-2019
- User evaluation of advertising in TV in Sweden 2005-2015
- TV advertising revenue in Canada 2009-2016, by service
- Argentina: cable TV revenue 2013-2017, by source
- Share of individuals taking note of TV advertising in Sweden 2005-2015, by gender
- Brazil: TV ad revenue CAGR 2021, by platform
- Advertising revenue of TV industry in India 2011-2016
- Share of individuals taking note of TV advertising in Sweden 2005-2015
- Television ad expenditure in Saudi Arabia 2008-2016
- Ad revenue share generated by local news in the U.S. 2002-2013
- Italy: monthly net tablet advertising revenue Jan 2016-Dec 2016
- U.S. computer and office equipment: ad spend to sales ratio 2011-2015
- Export value of mustard flour and prepared mustard from Sweden 2007-2017
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Studies
- Advertising in the Netherlands
- Advertising in Europe
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Digital advertising in Europe
- IAB and DDMA Report on Paid Search Advertising
- Entertainment & Media Outlook for the Netherlands 2016-2020
- Advertising in China
- TV Ad Spending Report 2011
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- IAB and DDMA Report on Search Advertising
- Global Media Report 2016
- Contar "Lo Bueno" Cuesta Mucho
- IAB report on Online Advertising Spend
- Global Media Report 2015
Statistics on the topic
Free statistics
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2004 to 2014 (in million euros)
- Do you have a positive or a negative perception of advertising in TV?
- Share of individuals taking note of TV advertising in Sweden from 2005 to 2015, by gender
- Compound annual growth rate of advertising revenue generated by selected TV platforms in Brazil between 2016 and 2021
- Share of individuals taking note of TV advertising in Sweden from 2005 to 2015
- Sales volume of activated natural mineral products in the United Kingdom (UK) between 2010 and 2016 (in kilograms)
Premium Statistics
- Total gross media expenditure in the Netherlands from 2012 to 2016 (in thousand euros)
- Gross media expenditure in the Netherlands in 2016, by industry (in thousand euros)
- Market shares of the gross media expenditure in the Netherlands in 2016, by industry
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Total revenue of online video advertising in the Netherlands from 2008 to 2014, with a forecast to 2016 (in million euros)
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2017, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2018
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2015 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Share of children inspired to make purchases in the Netherlands in 2017, by inspiration source
- To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*
- Biannual television spot and non-spot net ad revenue in the Netherlands from H1 2011 to H1 2018 (in million euros)
- Monthly net revenue from smart TV and console advertising in Italy in from January to December 2016 (in 1,000 euro)
- Advertising revenue generated by selected TV platforms in Brazil in 2021 (in million U.S. dollars)
- Average length of aired television commercials in Germany from 2002 to 2017 (in seconds)
- Gross TV advertising revenue in Norway in 2015, by product category (in 1,000 NOK)
- TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Television syndication advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Television advertising revenue in Canada from 2009 to 2016, by service (in million Canadian dollars)
- Distribution of cable TV revenue in Argentina from 2013 to 2017, by source
- Advertising revenue of television industry across India from 2011 to 2016 (in billion Indian rupees)
- Value of television advertising spending in Saudi Arabia from 2008 to 2016 (in million U.S. dollars)
- Share of advertising revenue produced by local news in the United States from 2002 to 2013
- Monthly net revenue from tablet advertising in Italy in from January 2016 to December 2016 (in 1,000 euro)
- Advertising spending as percent of sales in the computer and office equipment industry in the United States from 2011 to 2015
- Value of mustard flour and meal and prepared mustard exported from Sweden from 2007 to 2017 (in million SEK)
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