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Daily media usage in Sweden 2019, by gender

Television was the most popular medium in Sweden in 2019, regardless of gender. 83 percent of women and 80 percent of men to survey stated to watch TV on a daily basis. Second most consumed was social media, with 82 percent of female and 76 percent of male respondents.

Share of people using the following media daily in Sweden in 2019, by gender

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Source

Release date

May 2020

Region

Sweden

Survey time period

2019

Number of respondents

6,011 respondents

Age group

9-79 years

Method of interview

Telephone interviews and online survey

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Statistics on "Women in media in Sweden"

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