![A. Guttmann](https://cdn.statcdn.com/static/../CMS/contactperson/ERI670_1591697933.png)
Daily media usage in Sweden 2023, by gender
Television was the most popular medium in Sweden in 2022. Some 91 percent of women and 88 percent of men participating in the survey said they watched TV on a daily basis. Social media placed second, with 89 percent of female and 81 percent of male respondents saying they used this form of entertainment.