Television was the most popular medium in Sweden in 2020, regardless of gender. 87 percent of women and 81 percent of men to survey stated to watch TV on a daily basis. Second most consumed was social media, with 86 percent of female and 79 percent of male respondents.
Share of people using the following media daily in Sweden in 2020, by gender
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NORDICOM. (May 26, 2021). Share of people using the following media daily in Sweden in 2020, by gender [Graph]. In Statista. Retrieved November 30, 2021, from https://www.statista.com/statistics/543120/daily-media-usage-in-sweden-by-gender/
NORDICOM. "Share of people using the following media daily in Sweden in 2020, by gender." Chart. May 26, 2021. Statista. Accessed November 30, 2021. https://www.statista.com/statistics/543120/daily-media-usage-in-sweden-by-gender/
NORDICOM. (2021). Share of people using the following media daily in Sweden in 2020, by gender. Statista. Statista Inc.. Accessed: November 30, 2021. https://www.statista.com/statistics/543120/daily-media-usage-in-sweden-by-gender/
NORDICOM. "Share of People Using The following Media Daily in Sweden in 2020, by Gender." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/543120/daily-media-usage-in-sweden-by-gender/
NORDICOM, Share of people using the following media daily in Sweden in 2020, by gender Statista, https://www.statista.com/statistics/543120/daily-media-usage-in-sweden-by-gender/ (last visited November 30, 2021)
