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Survey among media agencies concerning the development of media usage in Germany 2015

How do you think people's usage behavior of the following media types will change within the next five years?

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Release date

October 2015



Survey time period

September 2015

Number of respondents

18 media agencies

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What do you think: how will people's usage behavior of the following media types change within the next five years? Please state whether you think that people will invest more, the same, or less time in using these media types or platforms." (Original German question: "Was glauben Sie: Wie wird sich in den nächsten 5 Jahren das Nutzungsverhalten der Bevölkerung bei den jeweiligen Mediengattungen ändern? Bitte geben Sie an, ob Ihrer Ansicht nach die Bevölkerung in den kommenden 5 Jahren mehr, gleich viel oder weniger Zeit für die Nutzung des jeweiligen Mediums bzw. der jeweiligen Ausgabeplattform investieren wird.")

Missing percentage points to 100 percent: "I don't know/can't say."

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "Media usage in Germany"

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