UK: revenue changes from professional football club's key commercial contracts 2017

The statistic illustrates the results of a survey on the question of whether revenues of professional football teams from key commercial contracts such as sponsorships are increasing, unchanged or falling in the United Kingdom (UK) in 2017. During the survey period, it was found that eight percent of responding finance directors from teams in the Football League Championship stated that their revenues from key commercial contracts are falling.

Are your revenues from key commercial contracts such as sponsorships increasing, unchanged or falling?

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Release date

October 2017


United Kingdom

Survey time period

May 2016 to June 2017

Number of respondents

51 respondents

Special properties

finance directors.

Method of interview

Telephone interview

Supplementary notes

* A total of 51 interviews were completed with finance directors of teams in the following leagues, representing the according percentages of existing finance directors in the leagues:

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Statistics on "Liverpool F.C."

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